Year 9 Business Plan
The cruise business is significant for Southampton, with almost 3million passengers passing through the port every year, of which 200,000 will spend the day here as part of their holiday. Providing a better welcome and orientation with lots to see and do is vital to extend that visitor dwell-time and increase visitor spend.
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✔ Provide a welcome for visitors arriving by ship, railway and air
✔ Contribute to delivering the city’s growth and prosperity plans
✔ Raise Southampton’s profile nationally through PR & marketing
✔ Offer an event sponsorship scheme to support citywide events
✔ Deliver a magical Christmas event for families
✔ Implement sector/area-specific campaigns to boost footfall
✔ Market the city to cruise passengers, pre and post-stay
✔ Develop the night-time economy based on recommendations from Purple Flag renewal
✔ Support businesses to effectively report and prevent crime
✔ Work with partners to actively pursue repeat and persistent offenders
✔ Work with partners to prevent rough sleepers and tackle begging
✔ Improve cleanliness by delivering an annual deep clean with SCCCheck back here soon to learn more about our Year 9 business plan, including a breakdown of the budget for each of our programmes of work.