Events

The Southampton Mela Festival is confirmed to return in July 2026, bringing a major two-day cultural celebration back to Hoglands Park.

Delivered by Art Asia Trust and supported by Arts Council England, the free festival will take place on 18–19 July 2026 and is expected to draw audiences from across the UK. The 2026 programme will feature global performers, international food, family activities, interactive workshops and a dedicated arts bazaar showcasing regional creativity.

Art Asia is now seeking sponsorship partners for the event, offering businesses the chance to engage with a large, diverse audience and support one of the city’s most significant cultural festivals. Businesses interested in sponsorship opportunities can learn more by emailing Art Asia at mela.admin@artasia.org.uk.

To stay up-to-date with all the latest news and announcements here.

Dates: 18 & 19 July 2026
Location: Hoglands Park, Southampton SO14 1LT

Want to get involved?

As part of our sponsorship, BID members can receive a 20% discount on a stand. To register your interest, please email marketing@gosouthampton.co.uk.

GO! Southampton will also host a visitor information stand on the day. This stand will feature relevant BID member leaflets alongside wider visitor information for the city centre. If you are a visitor-facing business and would like to provide us with printed materials, please contact marketing@gosouthampton.co.uk.

Looking to host your own event?

You could be eligible to receive up to £6,000 in grant funding. Our 2026 Event Sponsorship scheme enables businesses and organisers to help get their event off the ground without facing major barriers or extensive grant writing.

To be eligible, your event must be free to attend and take place within the BID area. Applications for our third round of funding closes on 23 September. To find out, including eligibility and application links go here.