SO Card

GO! Southampton have launched a new promotional tool for businesses in Southampton to provide an offer to local residents and workers.

The SO card is a physical card that customers can use to redeem offers, discounts, packages and experiences in your business. All offers are hosted on and are completely free for customers and businesses to use. The card is running for an initial three-month trial period (June – August 2021) during which we will evaluate and review. We hope to extend to specific audiences, such as students, later in the year.

The card was initially distributed to 117,000 households in Southampton, with a digital version available online to download. With this card we hope to encourage visitors back into the city post-lockdown and bring new and returning customers into your business. Get in touch with us if you would like to submit an offer or receive more information at