The Southampton Business Improvement District (GO! Southampton) came into being on 1st April 2017 after a successful ballot the previous November. The “yes” vote was the culmination of 18 months’ work by a steering group comprising local businesses and organisations with a shared vision to deliver projects and improvements enabling the city of Southampton to reach its full potential.
Southampton is the major city on the south coast and one of the region’s fastest growing, with a population of over 250,000 and a catchment area exceeding two million people.
The city offers a top 20 UK university education, a shopping experience ranked in the UK’s top 20 and employment for 33,000 people in the city centre alone.
GO! Southampton has been set up with the aim of maintaining and building on this position, ensuring that businesses continue to thrive, and that they are able to capitalise on the many new opportunities arising in this dynamic city.